9 Jul 2021

Iconic All Blacks captain Sir Wayne ‘Buck’ Shelford will be honoured at a special function later this year. National Tribute – Sir Wayne Shelford is an evening celebrating the achievements of the inspirational Shelford both on and off the rugby field.

The televised function will be staged at North Shore’s Eventfinda Stadium on Thursday, October 7 with Shelford’s family, friends and former All Black and North Harbour colleagues sharing their favourite ‘Buck’ stories. Proceeds from the event will benefit North Harbour community rugby.

The Sir Wayne Shelford event follows the successful staging of National Tribute – Sir John Kirwan. The 2019 function was a sell-out with seven hundred guests entertained by Sir JK’s closest ‘mates’ sharing amusing anecdotes about the guest of honour. Sir John nominated proceeds of his event go to support junior rugby at his beloved Auckland Marist Rugby Club.

Event promoter, Sports Inc.’s Kelsen Butler, is looking forward to bringing the special function together.

“The evening is going to be very entertaining with plenty of great stories to be shared. I’ve no doubt the likes of Eric Rush, Glen Osborne and Frano Botica will have a few ‘Buck’ yarns that have never been heard before,” said Butler.

National Tribute – Sir Wayne Shelford will see seven-hundred guests treated to a three-course meal before the attendees become the live ‘studio’ audience as the eighty-minute event goes to air on Sky Sport.(with a free-to-air replay on Prime.) Included in the evening’s activities will be an auction of memorabilia and money-can’t-buy experiences with proceeds benefiting North Harbour community rugby, Shelford’s chosen cause. David Gibson, North Harbour Rugby CEO, is delighted to be involved.

“He is a man of great mana. A true legend when it comes to North Harbour and New Zealand Rugby. He continues to inspire many Kiwis through his community and charity work. We feel absolutely privileged that he has chosen to support community Rugby in the province.”

Sophie Moloney, Sky CEO says: “Sky is delighted to be associated with the national tribute to celebrate the incredible contribution Sir Wayne (Buck) Shelford has made to the sport and the wider whānau. It will be our pleasure to ensure fans throughout Aotearoa can join in this auspicious event.”

Sky Sport transmission details will be shared at a later date.


For more information please contact:

Kelsen Butler, Managing Director, Sports Inc. 021 270 2549 

David Gibson, CEO, North Harbour Rugby 021 707 208

About Sports Inc.

Founded in 2002 Sports Inc. is a New Zealand based television production, media and event management company.

At Sports Inc. we are passionate about sport and we’ve had success in translating this passion into a wide range of television content. This has included international content for Fox Sport, Star Sport and the Golf Channel, peak time documentary series for TVNZ 1 & 2 and primetime sports series and televised events for Sky Sport (The Golf Show, Rugby Focus, NZ Men’s Golf Open, NZ Women’s Golf Open etc).

Sports Inc. has also created and managed a number of successful events. They include the Caltex World Celebrity Golf Challenge (Singapore), Muhammad Ali Photography Exhibition, ‘UNION’ Rugby World Cup Photography Exhibition, Steven Adams Invitational Charity Golf Tournament, Ryan Fox Golf & Fishing Challenge and the Sir John Kirwan National Tribute event.

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